THE WINNER OF THE E-COMMERCE DOMINANCE BATTLE : AMAZON VS. WALMART?
In the upcoming years, the influence of e-commerce on our shopping habits will only grow. Notwithstanding the challenges it faces, e-commerce has several benefits. Businesses that can successfully navigate the e-commerce landscape will have a significant advantage in the future years. In their attempt to control online commerce, Amazon and Walmart are waging a fierce war for market domination. Although Amazon has long held the top spot in the e-commerce sector, Walmart has made significant strides in recent years to overtake it. Thus, who will be the winner of the war for dominance in e-commerce? Let’s look into it more.
A BRIEF COMPARISON
Walmart, on the other hand, has been making modest advancements in the area of internet purchasing. Some notable investments made by the company in its internet companies include the $3.3 billion acquisition of Jet.com in 2016. Additionally, Walmart has expanded its online inventory and significantly improved its website and mobile app.
Amazon is known as the king of online shopping and currently holds a market share of more than 38% in the US. The company’s wide range of products, dependable shipping, and customer-focused business model have all aided in its expansion. The company’s expansion has also been significantly aided by Amazon’s Prime membership program, which is another advantage.
UNDISPUTED LEADER?
Walmart has a substantial advantage over Amazon in terms of physical presence. With nearly 11,000 locations worldwide, Walmart has access to a significant physical network for the fulfillment of online orders, in-store pickups, & other services. Walmart can use its present infrastructure to rapidly and efficiently fill orders, giving them a considerable logistical and delivery advantage against Amazon.
Despite Walmart’s achievements, Amazon remains the undisputed leader in e-commerce thanks to its wide product range, well-developed logistics and delivery network, and devoted customer base. Because of its investments in cutting-edge technologies like artificial intelligence and voice-activated assistants, Amazon enjoys a competitive advantage in the burgeoning e-commerce market
SUM UP! ( AMAZON VS WALMART )
In conclusion, despite the significant progress made by Walmart to overtake Amazon, it is unlikely that the company will displace Amazon as the dominant power in e-commerce. Because of its wide range of products, rapid and dependable shipping, and customer-focused business model, Amazon has been able to maintain its position as the industry leader in e-commerce. Walmart, in contrast, has invested heavily in its online operations, physical location, and transportation network, making it a significant rival in the race for e-commerce supremacy. In the end, consumers benefit from the rivalry between these two retail behemoths since it fosters development and innovation in the e-commerce sector.